What we do
Google Ads management for small businesses across South Africa.
Most small businesses either skip Google Ads entirely or hand the budget to someone who burns it on broad keywords and vague clicks. Money goes out, enquiries don't come in. We build campaigns around what your customers actually type when they're ready to act, not around vanity metrics like impressions or clicks that never turn into anything. Google Ads can be one of the fastest ways to get in front of a customer who's already decided they want what you offer, if the campaign is actually built to find that person, rather than anyone who happens to type a related word.
01
Broad keywords burn budget on the wrong clicks
Bidding on "electricity" instead of "emergency electrician near me" spends your money on browsers, not buyers, and it's the single most common way a small business account bleeds budget without anyone noticing why.
02
No real tracking means no real answers
Without proper conversion tracking, you can see the spend but not which of it actually turned into an enquiry, so every decision about what to change next is a guess dressed up as a strategy.
03
The landing page doesn't match the ad
An ad that promises one thing and a page that delivers another loses the click the moment someone arrives, and you've already paid for that click whether it converts or not.
What’s included
Google Ads
Tight keyword targeting built around what your customers actually search when they're ready to act
Honest ad copy that matches what you actually offer
Proper conversion tracking, so spend maps to real enquiries, not guesses
Landing pages that match the ad's promise instead of sending traffic to a generic homepage
A simple monthly report in plain language: spend, leads, and cost per result
No lock-in contract. Cancel with 30 days' notice
Negative keyword lists maintained over time, so budget stops leaking to searches that were never going to convert
Regular bid and budget reviews, not a campaign set up once and left to run unattended
Ad extensions set up properly (call, location, sitelinks), so an ad takes up more space and gives searchers more reasons to click
Campaign structure built around your actual services, not one catch-all ad group covering everything you do
We manage Google Ads for businesses across South Africa, wherever your customers are searching from. Because we also build the websites those ads point to, your ads and your site tell one consistent story, which converts better than handing the two jobs to separate people who never talk to each other. A campaign built by someone who has no say over the landing page can only ever optimise half the funnel. We can adjust both sides: tighten the keyword targeting on the ad side, and fix a slow-loading or unclear landing page on the site side, without waiting on a handoff between two different suppliers who don't share the same incentives. Management stays hands-on rather than automated and left to run itself. Search terms get reviewed regularly, underperforming keywords get paused, and budget moves toward whatever's actually converting instead of sitting spread evenly across everything on the assumption that it will sort itself out.
FAQ
Questions about google ads.
01How much should I spend on Google Ads?
It depends on your goals and margins, but we'll always start with a budget you're comfortable with and only recommend increasing it once the results justify it. You're never locked into a number. What matters more than the total spend is whether the account is structured to spend it efficiently, a small budget aimed precisely at the right searches usually outperforms a bigger one spread across broad, unfocused keywords.
02Do I need a new website before I start running ads?
Not necessarily, but ads work far better when they point to a fast, well-structured site. If your current site needs work first, we'll tell you honestly before you spend a rand on clicks, rather than run a campaign we already suspect the landing page will undercut.
03Is there a long contract?
No. We work month to month with 30 days' notice. We'd rather earn your business every month than trap you in a contract, which also means we have every incentive to keep the account performing rather than coast once you've signed.
04Will I own my Google Ads account?
Always. Your account, your data, your audiences, they belong to you, whatever happens down the line. If you ever move to a different agency or bring management in-house, you leave with everything intact, not locked inside an account you can't access.
05How do you decide which keywords to target?
We start with what your actual customers type when they're close to booking or buying, not broad category terms that sound impressive but attract browsers. That usually means fewer, more specific keywords than a business expects, and it's a big part of why the budget goes further.