Insights
Straight-talking articles on website design, online presence and growth for South African small businesses. No jargon, no filler.
Drag-and-drop builders win the first afternoon. Hand-coded websites win every day after that. Here's what you're actually trading away for the convenience, and when it does and doesn't matter.
Most small business websites do not fail because they look bad. They fail for duller reasons: nobody can find them, they take too long to load on a phone, and they never ask anyone to do anything.
Word of mouth has a ceiling. Here's why an online presence, built on solid website design, has become the difference between being found and being forgotten for South African small businesses.