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Practical ideas for building online.
Straight-talking articles on website design, online presence and growth for South African small businesses. No jargon, no filler.
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Website vs Facebook page: which one actually grows your business?
A Facebook page took you an afternoon to build. That speed is exactly the problem. Here's what a website does that a Facebook page structurally cannot, and the order in which the smartest businesses actually use both.
Read the articleHow to build a website that converts customers and grows with your business
Most businesses treat conversion and growth as separate problems: marketing worries about one, the developer worries about the other. Build them into the same site from day one and neither costs you customers later.
Read the articleWhy hand-coded websites will always beat drag-and-drop website builders
Drag-and-drop builders win the first afternoon. Hand-coded websites win every day after that. Here's what you're actually trading away for the convenience, and when it does and doesn't matter.
Read the articleThe biggest website mistakes South African SMEs make (and how to fix them)
Most small business websites do not fail because they look bad. They fail for duller reasons: nobody can find them, they take too long to load on a phone, and they never ask anyone to do anything.
Read the articleWhy every small business in South Africa needs a website (and what a good one actually does)
Word of mouth has a ceiling. Here's why an online presence, built on solid website design, has become the difference between being found and being forgotten for South African small businesses.
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