What we do
UX and UI design services for South African businesses.
A beautiful website that confuses visitors, buries your contact details, or takes six clicks to explain what you do will lose the customer before they act. We map the customer journey before we design a single screen: what a visitor needs to see, and in what order, before they trust you enough to act.
01
Visitors can't find what they need
A confused visitor doesn't ask a question. They close the tab and try the next result on Google.
02
Too many competing calls to action
Three buttons fighting for attention convert worse than one obvious next step, because indecision is the easiest way to lose a click.
03
Contact details buried three clicks deep
If getting in touch takes effort, most visitors won't make it, no matter how good the rest of the page looks.
What’s included
UX & Design
Customer journey mapped before a single screen gets designed
One clear next step per page, not several competing for attention
Proof placed exactly where doubt shows up, not buried on a separate page nobody visits
Mobile-first layouts, since most visitors decide from a phone
Accessible design: readable contrast, visible focus states, and structure that works with a keyboard, not just a mouse
We're based in George on the Garden Route and design for businesses across South Africa. UX and UI design isn't sold as a separate service, it's included in every GoodGround website build, mapped around your specific customers rather than applied from a generic template.
Questions about ux & design.
It's included in every GoodGround website, not sold as a standalone service. If you specifically need a UX audit or redesign without touching the code, tell us what you need and we'll scope it honestly.
Yes. Most visitors to a small business site arrive on a phone, so mobile is the starting point for layout decisions, not an afterthought fitted in at the end.
Sometimes. If the underlying code can support new UX without a full rebuild, we'll say so. If it can't, a full website redesign is usually the more honest recommendation than patching around the problem.
It depends on the package: Micro and Launch include 1 round, Grow includes 2, and Scale includes 3. Extra rounds can be added from the à la carte menu on request.