What we do
Website redesign for South African businesses outgrowing their current site.
Your business has changed since your website launched. If the site hasn't changed with it, it's quietly working against you every day it stays the same, describing services you've dropped, missing ones you've added, and looking dated next to competitors who redesigned more recently. A redesign isn't starting from scratch. It's carrying forward what's actually working, your existing traffic, your search rankings, the parts of the site customers already respond to, and rebuilding around it properly instead of throwing the whole thing out and hoping the new version happens to perform as well.
01
The site describes a business you've outgrown
Old pricing, discontinued services, a team photo from three staff ago. Visitors trust what they see, even when it's out of date, and an out-of-date site quietly erodes that trust before a customer even reaches out.
02
It looks dated next to competitors who redesigned recently
Design ages. A site that looked current five years ago now quietly signals that the business behind it hasn't kept up either, whether or not that's actually true of the business itself.
03
Nobody in-house can safely change it
Old code, a departed freelancer, or a platform nobody remembers logging into all mean a small update turns into a small crisis, so the site just stays frozen instead.
What’s included
Website Redesign
A full audit of your current site before we touch anything, so nothing that's actually working gets thrown out by accident
Content and structure carried over deliberately, not lost in the rebuild
Existing URLs and redirects preserved where possible, so your search rankings aren't reset to zero on launch day
The same fixed-price model as every GoodGround build: 50% deposit and the rest on completion, or 12 monthly instalments
SEO foundations rebuilt properly, not just carried over broken
A clean handover from whatever platform or codebase you're currently on, however messy it's become over the years
The same care plan option available at launch as any new build, so the new site doesn't quietly age the same way the old one did
We redesign websites for businesses across South Africa, whether the current site was built by a freelancer, an old agency, or a DIY builder you've since outgrown. A redesign often surfaces things a fresh build never has to deal with: old tracking codes nobody remembers installing, pages indexed by Google that shouldn't be, redirects from an even earlier version of the site that were never cleaned up. Part of the audit before we touch anything is finding that clutter and deciding deliberately what carries forward and what finally gets retired. It's also usually the point where a business realises how much has quietly changed since the original site launched, services added or dropped, a different customer base, a brand that's matured, none of which the old site was ever updated to reflect.
FAQ
Questions about website redesign.
01Will a redesign reset my Google rankings?
Rankings can dip briefly during any relaunch, but we plan around it: preserving your URLs, setting up the right redirects, and keeping your SEO foundations intact, so a redesign is a step forward, not a reset. The businesses that lose rankings after a redesign almost always lost them because nobody planned for this part, not because a redesign inherently costs you your position.
02Do you need my old site's files to start?
Access to your current site and its content helps, but we don't need the original files themselves. We build the new site fresh, custom-coded, and bring your existing content across deliberately. If you've lost access to your old site entirely, that's still workable, we can usually reconstruct what's needed from what's publicly visible and from Google's own cached record of your pages.
03Is a redesign priced differently from a new build?
No. It's quoted the same way as any project: one fixed price based on scope, with the same two ways to pay. A redesign can land cheaper than a new build if a lot of the existing content and structure carries over cleanly, but that's decided by scope, not by a different pricing model.
04What if I only need a few pages fixed, not a full rebuild?
Then a full redesign is probably more than you need. Tell us what's not working and we'll recommend the smallest fix that actually solves it, not the biggest one that pads the invoice. Sometimes that's a handful of pages rebuilt properly. Sometimes it's genuinely the whole site, and we'll say so either way.
05How long does a redesign usually take?
It depends on scope, but a typical redesign runs a similar timeline to a comparable new build, since most of the work, design, coding, content, is the same either way. The audit stage at the start adds a little time upfront and usually saves more than that later by catching problems before they're built into the new site.